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Short Bio: Rebecca Pearl Tumwebaze obtained her Bachelors’ degree in Mass Communication with honours from Uganda Christian University in 2005. In 2012, she obtained a Master of Business Administration from Eastern and Southern Management Institute (ESAMI) in Arusha Tanzania. Tumwebaze is a farmer in Uganda and is currently the Director of Family Orchard Uganda Ltd, a commercial farm dealing in poultry, piggery and dairy farming. In academia, she teaches at Uganda Technology and Management University (UTAMU). She is currently pursuing a PhD with the University of Groningen in the Netherlands. Her research interests revolve around integrating ICT in Business Management with special focus on Agribusiness.